EMBA的小眼睛

以下是某跨國公司在招聘SEO/SEM部門主管關于工作職責的具體內容，對引導及規范SEO團隊的建設非常有幫助。總的來說，SEO/SEM主管的角色是為公司提供搜索引擎營銷策略上的制定及調整，目的是提高團隊成員的執行效率及提升網站的搜索引擎流量和轉化率。

1. Keep up to date Search Engine Marketing knowledge of theories and tactics. Monitor latest publications, industry news and discussions. Adapt while web trends and search engine algorithm change.

2. Design weekly, monthly and quarterly SEO/SEM tactics and its implementation for the team.

3. Explore new SEO strategies.

4. Data-mining of search engine statistics, user behavior.

5. Develop test strategies to refine and improve ROI. Identify core insights to drive web traffic at low cost.

6. Lead and execute several marketing campaigns in parallel. Manage, review and keep subordinate's SEO/SEM performance on track.