Getting there

Is there an alternative to one step in front of the other, barely getting by, slogging it out? Is the only way to do good work to be a zombie (until you get to the end)?

How about, "how fast will this thing go?" Not because you want to get there faster, but merely because you want to find out what it can do.

The guys who delight in designing cars aren't worried so much about getting from point A to point B. Social media heroes like Gary Vee can't point to a direct ROI for everything they do. The famous chef probably isn't using those knives merely because they help her cut the carrots...

Taking delight in the journey takes confidence. It pushes the envelope of design. And it's fun.

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