EMBA的小眼睛

Lessons from the Eiffel Tower

• It was designed at home, on the kitchen table...
• by someone who didn't get their name on it
• Never been done before, not guaranteed to get built or to work
• It was criticized by hundreds of leading intellectuals and cultural experts
• It wasn't supposed to last very long
• It's designed to be an icon, it's not an accident
• People flock to it because it's famous
• You can sketch a recognizable version of it on a napkin
• Your turn to build one. Happy Bastille Day.