EMBA的小眼睛

Swagger

One way that marketers (of any stripe) make an impact is by displaying confidence. Consumers figure that if a marketer is confident in their offering, they ought to be confident in the marketer as return. We often assume that confidence means that something big is on offer.

The problem with swagger is that if you're the swaggering marketer, you might run into a competitor with even more swagger than you. When that happens, it's time to show your cards, the justification for your confidence. And if you don't deliver, you've done nothing but disappoint the person who believed in you.

Substance without swagger slows you down. But swagger without substance can be fatal. Right now, we're seeing more swagger than ever—but it's rarely accompanied by an increase in substance...

The rule is simple: it's essential to act the part. And it's even more important for it to be real.

白木耳的營養、效用與宜忌-轉載自自然生活網 (http://www.i-nature.com.tw)

圖文整理／i-Nature編輯部

白木耳又名「銀耳」、「雪耳」，近來因為被爆料常混充燕窩而聲名大噪，也讓人開始注意到其價值。依據研究小組的試驗，白木耳富含植物性膠原蛋白，更適合現代人食用，具有預防光老化、過早出現斑點，促進肌膚美白、亮麗等效用，堪稱為美容養顏聖品。

傳統醫學（中醫）認為，白木耳性味甘，性平，無毒；歸肺、胃、腎經，主治︰肺結核，咳嗽咯血，痰中帶血，肺癰肺痿；亦可治胃陰不足、咽乾口渴、大便秘結。凡陰虛發熱、心煩盜汗、失眠多夢，或月經不調者均可服食。晚上睡前服食白木耳一碗，還有促進血管柔軟，防治血管硬化、高血壓、眼底出血等問題。女性經常食用還有美白、延緩老化功效。

牙齒保健商品噱頭多　用錯更傷牙-轉載自自然生活網 (http://www.i-nature.com.tw)

圖文整理／i-Nature編輯部

市面上的牙齒清潔用品琳瑯滿目，講求美白、抗敏、修護…噱頭真的非常多，就連買個簡單的牙刷，都有手動、電動，軟毛、硬毛等數不清的選擇，究竟該如何選擇牙齒保健商品，才能真正符合我的需求呢？

作者：許小微

我想，能活著跟大家分享這件事，這是老天給我的功課，讓我在短短兩天頓悟「時間的鐘」，不論經歷什麼樣的事情，做什麼樣的挑戰，保持冷靜，用心體會，才能讓你輕易地搭上前往時間流的列車。

為什麼有這麼強烈的體悟呢？

跑萬金石馬拉松的前一天，我經歷了一件非常可怕的事…一早開高速公路，原本和女鐵人們約去平溪練車，就在行駛的過程中，油門忽然卡死，車子失去控制不斷加速。也許下一刻，生命就會消失在這世界！

讓脊椎破洞的骨質疏鬆症-轉載自自然生活網 (http://www.i-nature.com.tw)

圖文整理／i-Nature編輯部

骨質疏鬆症會使骨質脆弱，導致脊椎骨出現小裂痕或大破洞，隨著破洞愈來愈大，脊椎會愈往前彎。雖然醫師常用鈣片或荷爾蒙療法來減緩骨質流失的速度，但另一項策略才是治本之道：大部分的骨質疏鬆症並非鈣質攝取量不足所引起，而是體內鈣質流失速度過快。

下面是鈣質迅速流失的5大原因，控制好這5項基本因子，就能決定將鈣質留住或排出體外。
1. 動物性蛋白質

Understanding local media

Local media was an essential business for a century, largely for three reasons:

1. Broadcast signals and newspaper trucks could only travel so far, so 'local' was the natural category.

2. Commerce (and thus advertising) was local.

3. Interests tended to align locally as well.