EMBA的小眼睛

Cassandra and Pollyanna

You will often hear from people who will announce that it's all over, that this is the crisis that ends it, once and for all. The Cassandra sees the end of the road for the project or the brand or the culture. It's the end, now.

Cassandra is countered by the Pollyanna, who thinks everything is fine, will be fine and always is fine.

The thing is: failure almost always arrives in a whimper. It is almost always the result of missed opportunities, a series of bad choices and the rust that comes from things gradually getting worse.

Things don't usually explode. They melt.