EMBA的小眼睛

『鼻壺通鼻排毒』解決過敏問題-轉載自自然生活網 (http://www.i-nature.com.tw)

The reason they call it a browser

Over the last ten years, the amount that we buy online has gone up. So have the number of ads we click on every day. We're all clicking around, browsing and sometimes buying.

But, while these interactions and transactions have been growing, the amount of time we spend online and the number of pages we visit have gone up dramatically faster.

Mobile multiplies this.

Do the math. More time, more pages, not nearly so much more in the way of transaction. A visit from a mobile user is almost certainly less likely to convert into a click, particularly a purchase. Your tweets are seen by ten times as many people, but only twice as likely to get clicked on as they used to be. All the attention we seem to get from the outside world is going up fast, but the amount of interaction it leads to is not.

Does it happen for a reason?

Small children and dogs are certain that everything is aimed at, designed for, or in reaction to them. To quote Jim Holt, "Why does it rain in the spring? So the crops will grow!"

Of course, things that happen often happen for no reason. At least no reason having anything to do with us. Reasons are nearly always the things we make up to explain what happened, not the actual cause of what happened. Whether it's the bird that just messed up your new car wash or the job that you didn't get because a thousand people applied, there's a lot more randomness in the world than we'd care to admit.

There are two things to be done with that fact. The first is to identify the few things that do happen for a reason and learn from them, as opposed to ignoring the available lesson. When cause and effect is at work, figuring out the cause is the single best way to manage the effect.

And the second is to take the (essentially) random events and choose to respond (as opposed to an overreaction). The big opportunity is to figure out how to take advantage of the change that was just handed to us, even if it wasn't for us, about us, or what we were hoping for.

減少能源用量前，先計算你的「碳足跡」-轉載自自然生活網 (http://www.i-nature.com.tw)

用微笑縮短世界的距離

圖、文／愛輪氏

廖小嬋，一位身高155、體重42公斤的小可愛，在自行車界小有名氣，當了幾回日本單車雜誌的Model；小眼睛笑瞇瞇，大家都叫她Mimi。隱藏在她纖弱的外表下，是一顆勇於探索世界的心。

未滿30歲的她已經遊歷歐洲、澳洲、日本等地，一位小女生揹著比自己還高大的行李流浪街頭；完全不字正腔圓的她竟意外選上日本氣象主播，又或是幸運地通過甄選得到環歐洲的火車票。

How do you want to die?

Let's assert that you're almost certainly not going to be the very first person to live forever.

Also worth noting that you're probably going to die of natural causes.

The expectations we have for medical care are derived directly from marketing and popular culture. Marcus Welby and a host of medical shows taught us about the heroic doctor, and more than that, about the power of technology and intervention to reliably deliver a cure.

It's not a conspiracy--it's just the result of many industries that all profit from the herculean effort and expense designed to extend human life, sometimes at great personal cost.