【特約作家jabbar】
第一場比賽受傷，第二場比賽只能代打，中信鯨解散的消息一直讓他心情很差，劉芙豪今天在對南韓SK飛龍隊之戰轟出雙響砲，盡洩心中悶氣。
統一隊全隊都知道這場比賽要贏3分才有晉級意義，所以整場作戰都以贏3分為考量，4局下追平後一、三壘仍有人時，輪到劉芙豪打，他滿腦袋想的是這一打席要怎麼打，沒有時間緊張，腦筋飛快地轉著，情蒐資料也不斷地在腦海中翻頁，「我知道他不敢用滑球跟我決勝。」劉芙豪說：「我算準了他要用速球來對付我。」
投過來的球的確是速球，胸有成竹的劉芙豪打中球的剎那就感覺：「這球球心咬得很扎實。」他雖然不確定是全壘打，但很有信心會是支不錯的安打，球飛出右外野全壘打牆，劉芙豪真的開心，他為統一隊打下晉級需要的3分，「那時真是興奮極了。」
Our series continues with All Marketers are Liars, a prime example of what happens when you tell a story wrong. I've done some pretty poor book titling over seventeen books, but this one was too clever by half.
Most people, of course, have never read any of my books, and even most of my blog readers haven't read any givenSeth Godin book. So a book is judged by its cover, just as you and your brand and your product are judged by your (conceptual) cover.
People saw this cover (with the original ridiculous photo) and immediately assumed that they knew what it was about (how to lie) and that the title offended them ("hey, I'm a marketer and I'm not a liar").
But, of course, the book isn't about how to lie, it's about the imperative to tell the truth, a truth that resonates, a truth you can live with. The title messes with our perceptions, but in a way that instead of welcoming in my very busy, very picky potential reader, pushes her away. One newspaper reviewer slammed the book without even reading it, deciding that the title alone was sufficient cause for dismissing it.
減碳生活，從改變自己開始-轉載自自然生活網 (http://www.i-nature.com.tw)
想要知道自己每天排放多少二氧化碳讓地球變暖，可以到環保署網站（http://co2.saveoursky.org.tw/chinese/02_calculate/01_list.aspx），查看自己的「二氧化碳產量」是多少？被嚇到了嗎？沒錯，日常的食衣住行都與能源消耗、二氧化碳排放有關，要真正度過能源危機，每個人都必須從自己的生活改變做起，正如同知名偶像歌手王力宏的環保主張「改變自己」一樣，我們的地球才能真正永續生存！
【特約作家Dennis/加拿大溫哥華】
隨著大聯盟球季開打，不僅僅是球員的身價與合約被媒體拿來討論，如今就連大聯盟老闆們的身價，也成為許多球迷們茶餘飯後的話題。然而近年來，在金融海嘯和歐債風暴等，眾多金融危機之後，大聯盟這些大老闆們的資產也都經過一番大搬風。有趣的是，許多小市場球團的老闆們，反而在眾多富豪的30支球團中，脫穎而出，令人訝異。而以下就是根據美國媒體報導所列出的大聯盟10大富豪中的前三名。
第3名：伊利奇(Mike Ilitch)
球團：底特律老虎
Is Google jumping the shark?
Ron Howard explained that while they were shooting the notorious episode where Fonzie jumped the shark, he knew the show had turned a corner. In the case of Happy Days, the corner was the chasing of ratings at the cost of integrity. In the case of corporations, the corner is usually the chasing of profit at the expense of the original mission.
These places don't run out of creativity. You don't jump the shark because you're empty, you do it because there's pressure to be greedy.
Google has been found to have hacked and stolen user data, circumventing privacy settings. They've recently announced that without asking first or sharing the upside, they may be selling the names and faces of people who use Google + to advertisers, to be included in endorsement ads. People expressing themselves online might soon find themselves starring in ads as unpaid, unwilling endorsers.
How does this happen? Public companies almost inevitably seek to grow profits faster than expected, which means beyond the organic growth that comes from doing what made them great in the first place. In order to gain that profit, it's typical to hire people and reward them for measuring and increasing profits, even at the expense of what the company originally set out to do.
