- Dec 20 Sun 2015 09:52
嘉義縣政府興建「阿里山文化觀光藝術館」工程延宕
- Dec 20 Sun 2015 09:52
串聯屏東三地門鄉與瑪家鄉的「山川琉璃吊橋」
- Dec 20 Sun 2015 09:52
到台東旅遊想品嘗道地「原」味,不如走一趟東河鄉都蘭部落小市集
- Dec 20 Sun 2015 09:52
阿美族是台灣人數最多的原住民族群,造訪背山面海的都蘭達麓岸
- Dec 19 Sat 2015 18:42
Seth's Blog : The other element of guerilla marketing
The other element of guerilla marketing
The first element is the guts to do things without money or bureaucratic approval.
The guerrilla marketer doesn't wait for a policy, or a developed industry or a line to form. She steps up and speaks up.
But, as Jay Levinson said from the start, more than thirty years ago, the other half is at least as important, and easy to overlook:
The core element of guerilla marketing is generosity.
- Dec 18 Fri 2015 18:41
Seth's Blog : Entitlement vs. worthiness
Entitlement vs. worthiness
Entitlement is the joy killer.
Halloween is hardly what it could be. Any other day of the year, hand a kid a chocolate bar and he'll be thrilled. Do it on Halloween and it's worth almost nothing.
When you receive something you feel entitled to, something expected, that you believe you've earned, it's not worth much. And when you don't receive it, you're furious. After all, it's yours. Already yours. And you didn't get it. Whether you're wearing a hobo costume or showing up as a surgeon after years of medical school, entitlement guarantees that you won't get what you need.
Worthiness, on the other hand, is an essential part of receiving anything.