How idea adoption works--The Idea Progression
I've been sharing Rogers production adoption curve for a long time, but I realize that it doesn't viscerally explain what's actually happening. Here's a better way to think about it:
The idea progressions.001
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Different people have different mindsets when encountering various markets. Some people are eager to try new foods, but always rely on proven fashions or cars. Some people live on the edge of popular culture when it comes to lifestyle, but want to be in the back of the room when it comes to their understanding of the latest science...