EMBA的小眼睛

Who let the air out of the balloon?

Music, newspapers, books... most forms of media were exciting, high-pressure hothouses, environments with hits and winners and action and impact.

Many players in these industries are now trying to figure out where all the zing went. The mattering seems to have left. Where did it go?

It turns out that the air didn't get let out, the balloon disappeared.

Balloons have pressure because there's only one tiny opening. Scarce shelf space. Only room for one newspaper. Only forty titles on the Billboard chart. It's that opening that creates the environment that allows pressure to exist, that pulls the rest of the balloon taut.

Planning on resilience

That thing you're launching: what if it fails to function?

The challenge of doing something for a crowd in real time is that if it doesn't work, you're busted. You have no way to alert people, to spread out demand, to reprocess inquiries.

Batch processes gives you a fallback. If the first printing is a little off, you can fix it in the second (if the first printing is small enough). When you know the email address of the people you're dealing with, for example, you can easily reroute people and change expectations. If you know how to contact the ticket holders, you can let them know in advance that the theater roof is under repair. You can fix things today and get them right for tomorrow without disappointing a mob of people in real time.

There's a huge difference between interacting with customers one at a time, one after another, and learning as you go, vs. interacting with everyone, all at once, in parallel.

日前，有一名16歲的洪姓少年，在7歲時被父母親發現走路怪怪且左側無力，之後出現肌張力不全現象，使得日常生活都需由他人協助，也無法上學，直到就醫接受深部腦刺激手術後，目前恢復狀況良好，能自行坐起及操作智慧型手機。

肢體不自主扭轉　恐是肌張力不全症作祟

安南醫院腦神經外科潘彥宏醫師表示，「肌張力不全症」是一種持續性的肌肉抽搐，而使肢體不自主扭轉的運動障礙，屬於罕見疾病的一種。在臨床的表現，主要以扭曲性的動作為本質，速度從緩慢纏繞性的手足徐動症，到快速扭動的舞蹈性或跳躍性動作都有，通常會因活動或緊張而加重，但靜止或休息狀態則減輕。

因此，患者經常會自找方法來減輕症狀，例如：手觸摸眼角、走路步履蹣跚卻能跑步或跳舞等，但也因為這些外在行為，常被誤會是精神病病人，不過醫師也提到，其實肌張力不全症的致病機轉，到目前為止仍不清楚。

肉毒桿菌毒　可針對局部進行治療

Costs before and after

Before you finish your new idea or launch your new project, it's worth taking a few minutes to realize that two costs are dramatically underestimated:

1. The cost of selling. How much will it cost you to sell this to an agency, a nation, a customer? How much will it cost them to sell it to the next user?

2. The cost of maintenance. How much will it cost you to stick this project out until it pays for itself? How much will it cost your users to maintain this idea over its useful life?

Hint: It took a decade to sell most people on the personal computer. And the cost of a PC out of the box is less than 1/6th of what it costs to keep it running and in use over its life...

近年來，風靡運動的人越來越多，不論是路跑或健走，只要事前暖身沒做好，就容易造成跑者膝找上門，特別是冬天！台北慈濟醫院復健科劉建廷醫師表示，冬天其實是「髂脛束摩擦症候群」的好發季節，因為冬天人體肌肉、肌腱血液循環比較差，加上天氣冷使血管更容易收縮，導致氧氣、營養供應不易，肌纖維、膠原纖維比較沒有彈性。

民眾常因沒有做好暖身運動與保暖，而導致肌肉發炎或受傷，且路跑愛好者，膝蓋受傷的原因多半與訓練不恰當有關，如熱身不足、太急於增加路跑距離等都有可能造成傷害。

伸展練肌5大招　冬天路跑不用怕

為避免民眾引起「髂脛束摩擦症候群」，劉建廷醫師提供3招伸展運動與2招肌力訓練，幫助跑者膝的困擾，跑得健康又安心：

●伸展運動，可以依據週遭環境來選擇適合的伸展方式，不需要全做，視時間許可每天做幾組，伸展時不要閉氣，保持正常呼吸，不要過度伸展以免肌肉拉傷。