The bottomless pit of pleasing strangers
You will never, ever run out of strangers.
And so, the goal of perfectly pleasing an infinite number of passersby is a fool's errand. They come with their own worldview, their own issues, their own biases.
Since they don't know you or trust you and don't get you, they're not inclined to give you the benefit of the doubt or invest what it takes to understand you.
Sure, some of them will applaud or smile or buy. And if that's your mission, have fun.
All the same
It's forty degrees out and there's a guy standing in front of the office building, shivering, indulging in his nicotine addiction. I can't possibly empathize with what he's thinking or feeling.
As I walk down the street, I pass an elderly woman in an electric wheelchair. Again, I have no idea what it is to be her.
And there, whipping around the corner in a fancy car, is an industrialist I recognize, someone with more employees, power and money than most of us would know what to do with.
It's easy to lump people together into categories, easier still to say, "I know how you feel." But we don't, we can't, and given the choice, people will choose to be the people they wish to be.
Connecting dots (or collecting dots)
Without a doubt, the ability to connect the dots is rare, prized and valuable. Connecting dots, solving the problem that hasn't been solved before, seeing the pattern before it is made obvious, is more essential than ever before.
Why then, do we spend so much time collecting dots instead? More facts, more tests, more need for data, even when we have no clue (and no practice) in doing anything with it.
Their big bag of dots isn't worth nearly as much as your handful of insight, is it?
The best lesson from Fantasy Football's success
When people say, "my team," they mean it.
In the top-down world of industrial marketing, the San Francisco 49ers say, "we built this team, buy a ticket if you want to come."
Then, a few years later, it broadened to, "you should buy a jersey so you can be part of it."
In the sideways, modern world of peer-to-peer connection, people say, "my team has this player, that player and this defense." It belongs to them, because they built it. Everyone has their own team.
Budget airline Cebu Air Inc. (Cebu Pacific) and flag carrier Philippine Airlines Inc. (PAL) are looking at mounting flights to Canada, documents from the Civil Aeronautics Board (CAB) showed.
The Gokongwei-led Cebu Pacific is beefing up its long-haul routes as it looks at flying seven times a week to Canada.
PAL, jointly owned by taipan Lucio Tan and diversified conglomerate San Miguel Corp. (SMC), is seeking seven more weekly flight entitlements to Canada.
The flag carrier currently flies to Canada seven times a week via Vancouver and Toronto.
The Philippines and Canada signed a new air service agreement last May 29.
They're your words, choose them
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